{"id":6755,"date":"2019-05-23T19:43:55","date_gmt":"2019-05-23T18:43:55","guid":{"rendered":"https:\/\/www.bakinglab.nl\/?p=6755"},"modified":"2020-10-21T12:58:53","modified_gmt":"2020-10-21T11:58:53","slug":"bread-waste-a-key-ingredient-for-a-european-exhibition","status":"publish","type":"post","link":"https:\/\/www.bakinglab.nl\/en\/news\/bread-waste-a-key-ingredient-for-a-european-exhibition\/","title":{"rendered":"Bread waste, a key ingredient for a European exhibition"},"content":{"rendered":"\n<p>Press release (only in English):<br>Emerging media technologies &amp; food storytelling <br>Amsterdam, 22 May 2019<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.unenvironment.org\/regions\/north-america\/regional-initiatives\/minimizing-food-waste\">recent report <\/a>by the UN, <strong>one-third <\/strong>of all<strong> food <\/strong>produced<strong> <\/strong>in the <strong>world <\/strong> is <strong>wasted <\/strong>every year. If food waste could be represented as its own country, it would be the third largest greenhouse gas emitter, behind China and the U.S.<\/p>\n\n\n\n<p>Reports indicate that <strong>bread <\/strong>is the most<strong> wasted <\/strong>food<strong> <\/strong>in the <strong>Netherlands.<\/strong> According to an <a href=\"https:\/\/www.nrc.nl\/nieuws\/2019\/05\/10\/bijna-een-kwart-van-al-het-brood-gaat-verloren-dat-kan-wel-wat-minder-a3959832\">article<\/a> by NRC Handelsblad (10 May 2019), about <strong>25% of all bread <\/strong>in the Netherlands ends up as<strong> waste.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bakinglab.nl\">Baking Lab Amsterdam<\/a> explores ways to <strong>reduce food waste. <\/strong>Among one of these applications is the <strong>use<\/strong> of<strong> old bread<\/strong>, as an ingredient to <strong>improve <\/strong>the<strong> flavour <\/strong>and<strong> quality <\/strong>of<strong> new breads<\/strong>. The procedure in itself is not new. It is rather an old custom, which got forgotten due to the abundance and relative cheap price of flour, consumer convenience and large scale industrial baking. This waste trend is worsened by the loss of artisanal baking skills and the dependence of small bakers on the suppliers of raw materials, whose economic interest is to sell as many ingredients as possible.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/workshop_unisg_screenshot-1024x665.png\" alt=\"\" class=\"wp-image-6859\" srcset=\"https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/workshop_unisg_screenshot-1024x665.png 1024w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/workshop_unisg_screenshot-600x390.png 600w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/workshop_unisg_screenshot-300x195.png 300w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/workshop_unisg_screenshot-768x499.png 768w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/workshop_unisg_screenshot.png 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To share our knowledge and inspire <strong>future food innovators<\/strong>, Baking Lab hosted thirty master students from the Italian <strong>University of Gastronomic Sciences <\/strong>(<a href=\"https:\/\/www.unisg.it\/\">UNISG<\/a>)  for a tailor made workshop<strong>. <\/strong>The goal was to engage the students in new ways that may help reduce food waste<strong>, <\/strong>including<strong> <\/strong>the use of<strong> <\/strong>novel multimedia technologies to <strong>develop <\/strong>and<strong> share inspiring stories <\/strong>about<strong> food, health <\/strong>and<strong> sustainability<\/strong>. During the evening the students learnt more about developing storylines using <strong>focus group software<\/strong> (<a href=\"https:\/\/www.qandr.eu\/\">QandR<\/a>). Moreover the content co-created during this workshop will be integrated into a multimedia exhibition coordinated by the <a href=\"https:\/\/www.photoconsortium.net\/europeforculture\/\">WeAre#EuropeForCulture project<strong>.<\/strong><\/a><strong> <\/strong>This cross European multimedia initiative is based on a novel <strong>pop-up media platform<\/strong> (<a href=\"https:\/\/www.mupop.net\/\">Mu-pop<\/a>). WeAre#EuropeForCulture<strong> <\/strong>will allow people in ten European cities to interact with digital screens using their smartphones, thereby transforming material recorded during cultural events and workshops into a modern storytelling experience. <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"425\" src=\"https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/sofie-mupop-kl.jpg\" alt=\"\" class=\"wp-image-6763\" srcset=\"https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/sofie-mupop-kl.jpg 425w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/sofie-mupop-kl-300x300.jpg 300w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/sofie-mupop-kl-100x100.jpg 100w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2019\/05\/sofie-mupop-kl-150x150.jpg 150w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<p><strong>About Baking Lab Amsterdam<\/strong><br>We explore ways to share the ancient narrative and science of baking bread. As a science communicator, we also organise workshops and tailor-made programs for companies, schools and the general public about science, nutrition, sustainability and health. During these programs we also explain fundamental principles from biochemistry, biology and physics which eventually underlie the process of baking. Another important part of our mission is to provide a meaningful workplace for students, and engage them early in their career in the development of programs which may lead to social impact in the future.<strong><br><\/strong><\/p>\n\n\n\n<p><strong>References<\/strong><br><a href=\"https:\/\/www.unenvironment.org\/regions\/north-america\/regional-initiatives\/minimizing-food-waste\">UN minimising food waste report<br><\/a><a href=\"https:\/\/www.nrc.nl\/nieuws\/2019\/05\/10\/bijna-een-kwart-van-al-het-brood-gaat-verloren-dat-kan-wel-wat-minder-a3959832\">NRC, (May 10, 2019) &nbsp;Bijna een kwart van al het brood gaat verloren<\/a><br><a href=\"https:\/\/www.bakinglab.nl\/the-value-of-old-bread\/\">The value of and recycling old bread <\/a><br><br><strong>Multimedia exhibitions and new technologies<br><\/strong><a href=\"https:\/\/www.qandr.eu\/\"><strong>QandR<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.mupop.net\/\"><strong>Mu-pop<\/strong><\/a><strong>.<\/strong><br><a href=\"https:\/\/www.photoconsortium.net\/europeforculture\/\">WeAre#EuropeForCulture project<\/a><\/p>\n\n\n\n<p><br><strong>More information about UNISG<\/strong><br><a href=\"https:\/\/www.unisg.it\/\">University of gastronomic sciences<\/a><br><a href=\"https:\/\/www.thelexicon.org\/\">the Lexicon project, part of the master UNISG programme<\/a><\/p>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br><strong>Note for the editors<br><\/strong>For more information about:<br><strong>Baking Lab<\/strong> &nbsp; Jechiam Gural,   gural@bakinglab.nl <br><strong>WeAre#EuropeForCulture<\/strong>  Sofie Taes,   <a href=\"mailto:sofie.taes@kuleuven.be\">sofie.taes@kuleuven.be<\/a><br><strong>UNISG     <\/strong>Rowan Hallett,   r.hallett@unisg.it<\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td><br><strong>Tags<\/strong> #bakinglab.amsterdam #unisg #foodwaste #culture #sciencecommunicator #sustainability #innovation #workshop #WeAre#EuropeForCulture &nbsp;#culture #focusgroup #KUleuven #qandr #mupop #thelexicon.org  #bread #recycling #REvivEU WasteNot #LifeCycle #SustainableDevelopment #UN #UNenvironment #WasteNotWantNot #voedselverspilling <br>#reststromen<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"46\" class=\"wp-image-3145\" style=\"width: 46px;\" src=\"https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2018\/08\/pdf_icon.png\" alt=\"\" srcset=\"https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2018\/08\/pdf_icon.png 225w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2018\/08\/pdf_icon-100x100.png 100w, https:\/\/www.bakinglab.nl\/wp-content\/uploads\/2018\/08\/pdf_icon-150x150.png 150w\" sizes=\"auto, (max-width: 46px) 100vw, 46px\" \/> <a href=\"http:\/\/www.bakinglab.nl\/docs\/pr\/ubw_1752019.pdf\">Download the press release<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press release (only in English):Emerging media technologies &amp; food storytelling Amsterdam, 22 May 2019 According to a recent report by the UN, one-third of all food produced in the world is wasted every year. If food waste could be represented as its own country, it would be the third largest greenhouse gas emitter, behind China [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":6756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,206],"tags":[],"class_list":["post-6755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-circulair"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["nl","en"],"languages":{"nl":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/posts\/6755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/comments?post=6755"}],"version-history":[{"count":16,"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/posts\/6755\/revisions"}],"predecessor-version":[{"id":6860,"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/posts\/6755\/revisions\/6860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/media\/6756"}],"wp:attachment":[{"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/media?parent=6755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/categories?post=6755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bakinglab.nl\/en\/wp-json\/wp\/v2\/tags?post=6755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}